Is your website selling something? If so, make it stop. People don't buy because they're sold. They buy because you make them feel something. Your website and its content isat your disposal to help tell your story and make your customers want to give you money.
This talk will get you to stop selling and start engaging with people through your website and subsequent content marketing. We'll review some good, bad, and ugly websites. Then we'll review yours and see how you compare. It's up to YOU to rock your website.
As the Chief Inspiration Officer of Sisarina, a DC-based brand strategy company, Melanie built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around Sisarina's quirky brand, Melanie teaches businesses and non-profits how to rock their brand. She toured the US on the Live Your Brand Tour collecting stories from businesses living their brand, which is now published in Entrepreneur Magazine.
FIND OUT MORE: www.melaniespring.com, www.sisarina.com, www.simplybranded.co
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