Reports to: VP, Marketing and Communications

Purpose: Manage the strategy and execution of the Chapter's Marketing

Responsibilities:

• Website design and maintenance
• Social media branding and messaging (including LinkedIn and Twitter)
• Regularly review marketing efforts, analyze appropriateness and membership response and make changes to strategies as needed
• Recruit, manage and provide oversight to volunteers/coordinators/vendors that support marketing efforts
• Define and implement branding standards to ensure consistency across portfolios
• Work closely with the Director of Communications and VP of Marketing and Communications to ensure the Chapter is represented in a united branding front

Qualifications:

• Demonstrated use of technology and social media tools, web design, and other content creation tools
• Ability to develop, manage, and execute a strategic marketing plan