Overview: The VP Branding & Influence leads the chapter’s branding, communications, marketing, and digital engagement strategy. This role is responsible for strengthening chapter visibility, member engagement, audience growth, and brand consistency through strategic communications, storytelling, and promotion of chapter initiatives and opportunities.

This position reports directly to the President of the Metro DC ATD Board.

Reports to: President

Term: 1 Year

Time Commitment: 15-25 hours per month

Key Responsibilities 

• Lead the strategy, planning, and execution of chapter branding, marketing, communications, and digital engagement initiatives.
• Oversee chapter communication channels, including website, email communications, social media platforms, and promotional campaigns.
• Maintain the chapter communications calendar to support consistent messaging, event visibility, and member engagement.
• Collaborate across board portfolios to support promotion of chapter programs, partnerships, networking initiatives, and member opportunities.
• Monitor brand visibility, digital engagement trends, communication effectiveness, and audience metrics to support continuous improvement and strategic planning.

Board Terms / Participation 

• One-year board term with eligibility for extension in alignment with chapter bylaws.
• Attend at least two (2) chapter events per quarter.
• Participate in board collaboration, governance reviews, and portfolio reporting activities.

Benefits

• Opportunity to shape the chapter’s brand, communications strategy, and digital presence.
• Expand leadership, marketing, communications, and engagement strategy experience.
• Build relationships with talent development professionals and industry leaders across the Metro DC region.

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